Mobile AI Council · Europe & MENA
Where mobile leaders turn AI into measurable value.
Mobile AI Council is an operator-first executive council for senior leaders of MNOs, MVNOs and eSIM providers making decisions about AI, commercial performance and operating change.
Examine what's working. Understand the economics. Decide what deserves attention next.
For qualifying executives from MNOs, MVNOs, eSIM providers (including travel-eSIM businesses) and mobile service providers. Applications are reviewed individually.
Not another AI conference. Not a vendor community. Not a consultancy programme.
Mobile AI Council is an operator-first executive council where senior mobile leaders examine evidence, economics and execution—and apply that thinking privately to their own businesses.
Conferences
Conferences concentrate the industry.
Vendors
Vendors build technologies.
Consultancies
Consultancies solve company-specific problems.
The Council creates a recurring place for operators to make better AI decisions together.
Four disciplines. One objective: better AI decisions.
Evidence
Learn what is actually working.
Operator cases, attributable research and implementation experience—with a clear distinction between evidence, interpretation and hypothesis.
Economics
Understand what it is worth.
Examine how AI could affect growth, customer value, retention, contribution margin, productivity and cost-to-serve.
Execution
Understand what it takes.
Workflows, data, controls, operating models, capability and the practical obstacles between an attractive use case and an operational result.
Exchange
Learn directly from relevant peers.
Focused executive discussions and consent-based professional connections with people facing comparable decisions.
January 2027 · Founding Executive Cohort
Mobile AI Value Sprint 2027
Design Your AI-Native Customer Growth Engine
Explore how AI could improve customer acquisition, retention and lifetime value—and how the customer function itself may need to change.
Two 75-minute executive sessions. One private working exercise. A qualified group of MNO, MVNO and eSIM leaders.
Use the Operator AI Decision Brief to identify one commercially meaningful opportunity, understand what evidence is missing and determine the next management decision.
Provisional dates
- Tuesday 19 January 2027 · 10:00–11:15 GMT
- Tuesday 2 February 2027 · 10:00–11:15 GMT
- 11:00–12:15 CET · 13:00–14:15 Saudi Arabia · 14:00–15:15 UAE
No participation fee for the inaugural cohort. By application.
Dates remain provisional until formally confirmed. Future programme formats and fees have not yet been determined.
- 01Problem
What business outcome needs to improve?
- 02Value Mechanism
Exactly how could AI change revenue, margin, cost or customer value?
- 03Evidence
What baseline, counterfactual and measurement would demonstrate value?
- 04Workflow
What happens today, and what must change operationally?
- 05Readiness
What data, systems, controls, ownership and capability already exist?
- 06Next Decision
What is the smallest sensible management decision or validation step?
- GREEN — evidence and execution conditions broadly in place.
- AMBER — material questions remain but a controlled validation is plausible.
- RED — critical dependencies or business-case evidence are currently missing.
This is a decision aid, not an investment score or quantitative ROI model.
- Problem
- Value Mechanism
- Evidence
- Workflow
- Readiness
- Next Decision
One industry. Different commercial realities.
For MNO leaders
Customer value, retention, channel performance, service economics, commercial productivity and operating efficiency can play out across large customer bases and complex operating estates.
For MVNO leaders
Acquisition efficiency, churn, customer value, cost-to-serve and wholesale-dependent margin can be even more immediate management questions.
For eSIM leaders
Acquisition cost, activation, repeat purchase and contribution per customer can matter more than monthly churn—particularly for travel-eSIM businesses.
The same AI use case can have a very different business case depending on network ownership, wholesale economics, business model, scale, data and operating model.
Explore the Focus AreasBuilt for operator trust.
- Operator first
- Core membership is for qualifying executives within MNOs, MVNOs, eSIM providers and mobile service providers.
- No vendor selling
- The founding programme does not operate a vendor membership or paid product-presentation model.
- Private means private
- Operator-specific Sprint work remains with the participant.
- No sale of member data
- Member information is not sold, rented or supplied for third-party prospecting.
- Competition-aware by design
- Council sessions operate under explicit rules governing information competitors must not exchange.
- Commercial relationships are separate
- Consultancy or implementation support is never a condition of membership.
Building the Founding Council
Mobile AI Council is being established around a deliberately small group of people with senior mobile operating experience.
Michael Williamson
Founder & Convenor
Michael led O2's 12-million-customer Pay & Go business and prepay growth across Vodafone Group's markets. He is also the founder of Formalus.
Additional Founding Council Members will be published only when appointments and biographies have been confirmed.
Meet the Council leadershipBetter AI decisions begin with better questions.
Apply to join the operator-first executive council for MNO, MVNO and eSIM leaders examining where AI can create measurable value.
Apply to joinNo membership fee during the founding phase for approved Operator Members. No obligation to engage Formalus.